Sans Normal Bidas 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Mayberry' by Ascender, 'Jali Greek' and 'Jali Latin' by Foundry5, 'Linotype Aroma No. 2' by Linotype, 'Tipperary eText' by Monotype, 'PF Adamant Sans Pro' by Parachute, and 'Macha' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, approachable, modern, playful, approachability, clarity, modern branding, display impact, rounded, soft terminals, high legibility, clean, geometric.
This typeface presents as a sturdy, rounded sans with generous bowls and smooth, continuous curves. Strokes are consistently thick with minimal contrast, and terminals tend to be softly finished rather than sharply cut, giving the forms a cushioned, contemporary feel. Proportions lean toward compact, efficient letterforms with clear counters; round letters like O and Q are broadly circular, while straight-sided forms (E, F, H, N) keep a stable, even rhythm. The lowercase is straightforward and readable, with a simple single-storey a and g and a short-armed, compact t; numerals are similarly robust and open for clarity at display sizes.
It works especially well for headlines, posters, and prominent UI or signage where a confident, friendly presence is needed. The heavy, rounded construction also suits branding and packaging that benefits from a modern, approachable tone and high readability at medium-to-large sizes.
The overall tone is friendly and assertive, pairing modern cleanliness with a slightly playful softness. It feels approachable and practical rather than technical, with enough personality in the rounded shapes to keep headlines from feeling sterile.
The design appears intended to deliver a modern, highly legible sans with softened geometry—combining strong visual weight with rounded forms to feel welcoming and contemporary in display-forward settings.
The sample text shows strong word-shape cohesion and steady spacing, making dense lines feel solid and uniform. Round-heavy letters (C, G, S) maintain smooth curvature, while diagonals (V, W, X, Y) appear firm and stable, reinforcing a dependable, contemporary voice.