Sans Normal Lukuv 18 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Prenton RP' by BluHead Studio, 'Telder HT Pro' by Huerta Tipográfica, 'Diple' by Monotype, 'Knedle' by Sudetype, 'Tabac Sans' by Suitcase Type Foundry, 'Multi' by Type-Ø-Tones, and 'Petala Pro' by Typefolio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, playful, punchy, retro, sporty, friendly, attention-grabbing, friendly tone, retro feel, casual impact, rounded, bouncy, chunky, slanted, soft.
This typeface is a heavy, slanted sans with broadly rounded forms and softened terminals. Curves dominate the construction, with generous bowls and large counters that keep letters open despite the weight. The rhythm is lively and uneven in a deliberate way: widths and internal shapes vary across letters, producing a slightly bouncy, hand-drawn feel rather than a rigidly uniform system. Joins are smooth and corners are often eased into shallow curves, contributing to a sturdy, approachable silhouette in both uppercase and lowercase.
Best suited for display typography such as headlines, posters, branding marks, packaging, and promotional graphics where impact and warmth are desired. It can also work well for sporty or casual identity systems and short bursts of copy, particularly at medium to large sizes where its rounded shapes and lively rhythm come through clearly.
The overall tone is energetic and upbeat, with a confident, poster-like presence. Its rounded geometry and buoyant slant read as friendly and informal, leaning toward a retro display sensibility that feels at home in expressive, attention-grabbing settings.
The design appears intended to deliver high-impact, friendly display lettering with a dynamic slant and rounded construction. Its varied widths and softened geometry prioritize personality and immediacy over strict neutrality, aiming for a bold voice that remains approachable and readable.
Uppercase forms appear compact and robust, while the lowercase adds more personality through distinctive curves and asymmetric details (notably in letters like a, e, g, and y). Numerals share the same soft, bold shaping and remain highly legible at a glance, especially in larger sizes.