Sans Normal Usbih 7 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: branding, editorial, user interfaces, packaging, presentations, modern, clean, forward-leaning, technical, italic companion, modern clarity, clean emphasis, functional branding, oblique, rounded, crisp, open, airy.
This typeface is an italic sans with gently rounded, open shapes and a smooth, continuous stroke flow. Curves are built from broad ellipses with clean joins, while straight strokes keep a consistent slant and crisp terminals. Counters are generous and apertures stay open, giving letters like c, e, s, and a a clear, breathable interior. Capitals feel slightly geometric and controlled, while the lowercase shows a more calligraphic oblique construction with simple, single-storey forms and compact, tidy details such as the i/j dots.
It works well where a clean italic voice is needed: brand wordmarks, product and packaging copy, UI accents, and editorial pull quotes or subheads. The open counters and restrained contrast also support short paragraphs and captions when set with comfortable leading.
The overall tone is modern and efficient, with an energetic forward lean that reads as dynamic without becoming expressive or ornamental. It suggests contemporary UI/editorial styling—neutral, streamlined, and slightly technical—rather than classic or nostalgic.
The design appears intended to provide a contemporary italic sans option that balances geometric clarity with smooth, readable curves, delivering emphasis and motion while remaining neutral and versatile in everyday typography.
Numerals follow the same oblique rhythm and maintain clear silhouettes, with rounded bowls and straightforward diagonal/vertical structure. The sample text shows stable spacing and an even typographic color, helping the slanted forms stay legible over longer lines.