Sans Normal Asdur 7 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, body copy, product branding, presentations, signage, clean, modern, neutral, friendly, pragmatic, versatility, legibility, modern simplicity, neutral tone, open apertures, low contrast, humanist touch, soft curves, crisp terminals.
A clean sans serif with low-contrast strokes and a largely monoline feel. Shapes are built from smooth, round curves paired with straightforward verticals, producing even color and steady rhythm in text. Counters are open and generous, and terminals are mostly straight or softly angled rather than sharply cut. Uppercase forms read simple and geometric, while lowercase introduces slightly more humanist movement, with a single-storey “g” and rounded joins that keep word shapes approachable.
This font suits interface and product text where clarity and a calm, contemporary voice are needed. It performs well for general-purpose body copy, dashboards, onboarding screens, and documentation, and it can also support understated branding, wayfinding, and presentation graphics where a clean sans is preferred.
The overall tone is modern and neutral with a subtle friendliness. It feels unobtrusive and functional—designed to let content lead—while the rounded construction keeps it from feeling cold or overly technical.
The design appears intended as a versatile, everyday sans that balances geometric simplicity with gentle, readable forms. It prioritizes legibility and an even typographic texture, making it suitable as a dependable default across many contexts.
Digit forms are clear and open, with smooth curves and minimal ornament, supporting quick recognition. The sample text shows stable spacing and consistent stroke behavior, maintaining clarity across mixed case and punctuation.