Sans Normal Tabog 2 is a regular weight, normal width, very high contrast, upright, normal x-height font visually similar to 'Relais' by Blaze Type (names referenced only for comparison).
Keywords: magazines, headlines, luxury branding, posters, packaging, editorial, luxury, refined, dramatic, classic, editorial voice, headline impact, premium feel, classic revival, contrast showcase, high contrast, sharp terminals, vertical stress, crisp, elegant.
This typeface features extremely high stroke contrast with hairline horizontals and diagonals set against strong, vertical stems. Curves are smooth and controlled with a pronounced vertical stress, and many joins resolve into sharp, knife-like terminals rather than fully bracketed endings. Proportions feel slightly condensed in some letters, with crisp counters and a disciplined rhythm that stays consistent from capitals through figures. The numerals follow the same contrast model, with thin entry/exit strokes and bold main strokes, giving them a lively but formal texture in text.
It performs best in display settings where the contrast can be appreciated—magazine titles, editorial headlines, fashion and luxury branding, upscale packaging, and posters. In longer passages it can work for premium editorial typography when set with adequate size and spacing to preserve the hairlines.
The overall tone is polished and editorial, with a fashion-forward, high-end feel created by the dramatic contrast and fine hairlines. It reads as confident and cultured, leaning toward a classic, print-oriented sophistication rather than a casual or utilitarian voice.
The design appears intended to deliver a contemporary take on a high-contrast, print-classic look—prioritizing elegance, punchy headline presence, and a refined text color driven by strong verticals and minimal, sharp finishing details.
In continuous text the thin strokes create a delicate sparkle, while the heavy verticals establish a strong baseline and columnar color. The sharp, tapered terminals add a slightly calligraphic edge, giving headlines a distinctive bite without becoming ornate.