Sans Normal Arrer 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Lader' by Groteskly Yours, 'Poligon' by Halbfett, and 'Madani' and 'Madani Arabic' by NamelaType (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, clean, modern, neutral, friendly, functional, clarity, versatility, modernity, readability, neutrality, geometric, rounded, open counters, even rhythm, crisp terminals.
A clean sans serif with predominantly circular construction and smooth, even curves. Strokes maintain steady thickness with minimal contrast, and joins are tidy and restrained. Letterforms lean slightly geometric with open counters and generous apertures, producing a clear, consistent rhythm across lines. Terminals are largely straight-cut, and proportions feel balanced without exaggerated tallness or compactness.
Works well for user interfaces and product text where clean shapes and consistent spacing support fast scanning. It also suits editorial headlines and subheads, contemporary brand systems, wayfinding, and presentation typography that needs a polished, unobtrusive sans serif.
The overall tone is modern and neutral, with a friendly clarity that feels contemporary rather than technical. Its rounded geometry and even color give it an approachable, dependable voice suited to straightforward communication.
Likely intended as a versatile everyday sans that prioritizes readability and visual consistency, using geometric roundness to stay modern while remaining restrained enough for broad use.
Uppercase forms read confident and stable, while lowercase shapes keep a simple, highly legible skeleton. Numerals appear clear and utilitarian, matching the same smooth curves and consistent stroke logic seen in the letters.