Sans Superellipse Kawo 7 is a very bold, narrow, low contrast, italic, normal x-height font visually similar to 'Rice' by Font Kitchen, 'Chreed' by Glyphminds Studios, 'Americane Condensed' by HVD Fonts, 'Otoiwo Grotesk' by Pepper Type, 'Nicon' by Sign Studio, and 'Herd' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, urgent, industrial, assertive, retro, space saving, high impact, speed cue, bold branding, display clarity, oblique, compressed, blocky, rounded corners.
A heavy, compressed oblique sans with broad, rectangular strokes softened by rounded corners and superellipse-like curves. Letterforms lean forward with a consistent slant and dense color, producing strong vertical rhythm and tight interior spaces. Curved characters (C, O, S) read as squarish rounds, while diagonals (A, K, V, W, X) are chunky and stable, keeping counters compact and forms highly compact. Numerals follow the same sturdy, rounded-rectangle logic and sit with a bold, poster-ready presence.
Best suited for high-impact display typography such as headlines, posters, sports and motorsport-style branding, event graphics, and attention-grabbing packaging. It can also work for short UI labels or signage where strong emphasis is needed, while longer paragraphs may feel dense due to the compressed proportions and tight counters.
The overall tone is forceful and kinetic, with a forward-leaning stance that suggests speed, competition, and urgency. Its compact, blocky shapes feel utilitarian and confident, evoking bold signage and retro athletic branding without becoming decorative.
The design appears intended to deliver maximum impact in minimal horizontal space, combining a forward slant with rounded-rectangle construction for a fast, tough, and contemporary display voice. Its simplified geometry prioritizes bold legibility and a consistent, punchy texture across letters and numerals.
Uppercase and lowercase share a unified, engineered feel, with simplified terminals and minimal detailing that preserves clarity at large sizes. The sample text shows strong word-shape continuity and a solid, even texture, though the tight counters and compression make it visually loud and best suited to short lines or display settings.