Sans Other Ulri 7 is a light, narrow, low contrast, italic, short x-height font.
Keywords: packaging, posters, headlines, social media, children's, casual, hand-drawn, friendly, playful, informal, human touch, casual branding, playful display, approachability, quirky, bouncy, airy, open, rounded.
This typeface is a lightly built, monoline sans with a consistently right-leaning slant and a hand-drawn, slightly irregular rhythm. Strokes stay fairly even in thickness, with rounded joins and soft terminals that often feel brush- or marker-like rather than mechanically cut. Proportions are compact, with relatively small lowercase bodies and generous counters; spacing reads open and breezy, and the baseline movement feels gently lively instead of rigidly geometric. Overall letterforms are simplified and clean, but with enough wobble and asymmetry to keep the texture personal and organic in running text.
It works best where an informal, friendly texture is desired—such as packaging, posters, short headlines, social graphics, and greeting-style messaging. In longer passages it can add personality without heavy visual weight, particularly at larger sizes where its bouncy rhythm and open forms remain clear.
The overall tone is warm and approachable, with a casual, playful character that suggests handwriting without becoming messy. Its energetic slant and subtle irregularities give it a conversational voice that feels friendly and contemporary, suited to lighthearted messaging and relaxed branding.
The design appears intended to offer a personable, handwritten-leaning sans for contemporary display and branding, prioritizing warmth and spontaneity over strict geometric precision. It aims to feel approachable and lively while remaining simple and readable.
Capitals appear tall and straightforward while the lowercase maintains a looser, more human cadence, creating a noticeable shift in tone between cases. Numerals follow the same informal construction and lean, matching the text’s upbeat, handwritten texture.