Slab Normal Ankur 2 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Lardent' by Colophon Foundry (names referenced only for comparison).
Keywords: body text, editorial, publishing, branding, headlines, practical, traditional, confident, straightforward, readability, versatility, durability, clarity, slab serifs, bracketed serifs, robust, ink-trap free, sturdy.
A sturdy slab-serif with generous, rectangular serifs and mostly bracketed joins that soften the slab presence. Strokes are fairly even with moderate contrast and clear, open counters, producing a steady color in text. Proportions feel classic and slightly formal, with upright, well-centered capitals and compact, readable lowercase. The numerals are clear and sturdy, matching the serif treatment and overall rhythm without decorative quirks.
Well-suited to body text in editorial and publishing contexts where a firm, legible serif can carry long passages. It also works for headings and subheads that need structure and presence without heavy stylization, and for brand systems aiming for a dependable, established tone.
The tone is traditional and workmanlike, with a confident, no-nonsense voice suited to informational typography. Its slab serifs add a subtle sense of authority and structure, giving text a grounded, editorial feel rather than a trendy or playful one.
The font appears intended as a dependable slab-serif for general-purpose reading and layout, balancing robust serifs with restrained contrast to stay comfortable in continuous text while still providing a firm typographic backbone.
The design leans on familiar book-type construction: stable stems, simple terminals, and consistent serif geometry across cases. In paragraph setting it maintains a calm cadence and solid baseline, emphasizing clarity and consistency over distinct personality.