Sans Superellipse Gudom 7 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Petrov Sans' by Fontfabric and 'Aestetico' by Latinotype (names referenced only for comparison).
Keywords: headlines, branding, ui labels, posters, packaging, modern, friendly, confident, clean, tech, impact, approachability, clarity, modernity, systematic geometry, rounded, chunky, geometric, compact, high-contrast counters.
This typeface is a heavy, rounded sans with smooth superellipse-like curves and generally uniform stroke weight. Shapes are built from rounded-rectangle geometry: circular letters (O, C, G) feel slightly squarish, and corners are softened rather than truly circular. Terminals are clean and blunt, with tight apertures and compact counters that keep the overall silhouette dense and impactful. The lowercase shows a single-storey a and g, short-armed r, and simple, sturdy joins; numerals are broad and stable with consistent rounding and strong verticals.
It performs best in display contexts where strong presence and quick recognition are needed—headlines, brand marks, packaging callouts, and UI labeling. The rounded geometry also suits product, tech, and consumer-facing design systems that aim for a modern but approachable feel.
The overall tone is contemporary and approachable, balancing friendliness from the rounded construction with a confident, assertive weight. Its compact internal spaces and sturdy forms give it a straightforward, utilitarian voice that still feels warm rather than clinical.
The design appears intended to deliver a bold, contemporary sans built from rounded-rectilinear geometry, prioritizing solid silhouettes and an inviting, friendly demeanor. Its simplified lowercase and stable numerals suggest an emphasis on clarity and consistency across prominent text settings.
The caps read particularly blocky and architectural, while the lowercase introduces slightly softer rhythm through rounded shoulders (m, n, h) and generous curves (e, s). The figure set appears designed for clarity at display sizes, with wide, even proportions and minimal stylistic quirks.