Sans Normal Atkar 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Halifax' by Hoftype and 'Quercus Sans' by Storm Type Foundry (names referenced only for comparison).
Keywords: ui, branding, editorial, signage, packaging, modern, friendly, neutral, clear, approachable, readability, simplicity, versatility, clarity, clean branding, rounded terminals, geometric, clean, crisp, open counters.
This is a rounded, geometric sans with smooth, continuous curves and largely uniform stroke weight. Counters are open and circular, and many joins resolve into softened, rounded endings rather than sharp cuts. Proportions are balanced and readable, with straightforward, utilitarian letterforms and minimal stylistic fuss, while a few shapes add subtle character through asymmetric details and curved tails.
It suits UI and product design, signage, and editorial layouts where a calm, modern sans is needed. The rounded finish makes it a good fit for consumer brands, onboarding flows, and packaging that benefit from a friendly tone, while its straightforward construction keeps it reliable for body copy, captions, and data labels.
The overall tone is clean and matter-of-fact, with a friendly edge coming from its rounded terminals and generous curves. It feels contemporary and approachable rather than formal, projecting clarity and quiet confidence.
The design appears intended as a general-purpose sans that stays neutral in text while remaining pleasant up close. Rounded terminals and consistent stroke behavior suggest an emphasis on comfortable reading and a contemporary, polished surface for interface and brand use.
The sample text shows steady rhythm and even color across lines, with clear differentiation between uppercase and lowercase forms. Numerals are simple and highly legible, matching the same rounded, geometric logic as the letters.