Sans Normal Burog 25 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'TT Norms Pro' by TypeType and 'Paul Grotesk' and 'Paul Grotesk Soft' by artill (names referenced only for comparison).
Keywords: ui text, body text, editorial, wayfinding, presentations, clean, modern, neutral, friendly, utilitarian, clarity, versatility, readability, neutrality, open apertures, geometric influence, humanist touch, even rhythm, soft corners.
This sans-serif shows a straightforward, contemporary construction with mostly monoline strokes and smooth, continuous curves. Round letters are close to circular with clean joins, while straight-sided forms keep a crisp, uncluttered silhouette. Terminals are generally plain and squared, giving the design a tidy, engineered feel, yet the curves stay soft enough to avoid harshness. Counters are open and the spacing reads even, producing a calm, regular texture across lines of text.
It works well for interface copy, forms, and general-purpose reading where clarity and an even typographic color matter. The clean shapes and open counters also suit signage and informational materials, as well as slide decks and reports that need a neutral, modern voice.
The overall tone is neutral and dependable, with a modern clarity that feels familiar and approachable. It communicates information without calling attention to itself, leaning practical rather than expressive.
The design appears intended as a versatile workhorse sans: simple geometry, restrained details, and consistent rhythm aimed at dependable readability across common sizes and contexts.
Uppercase forms read clear and stable, with consistent stroke behavior across diagonals and rounds. The lowercase retains simple, single-storey construction where expected and keeps punctuation-like details (dots, small joins) visually restrained, supporting a clean reading flow.