Serif Normal Juram 3 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: book text, magazine, headlines, branding, invitations, classic, editorial, refined, authoritative, literary, text reading, editorial tone, classic refinement, premium print, bracketed, hairline, crisp, balanced, formal.
A high-contrast serif with crisp, tapered hairlines and stronger vertical stems, giving the letterforms a sharp, polished texture. Serifs are bracketed and wedge-like with pointed terminals that keep the outlines lively without becoming ornamental. Proportions feel fairly traditional with moderate x-height, open counters, and a steady baseline rhythm; capitals read stately and compact while the lowercase stays clear and text-oriented. Numerals echo the same contrast and calligraphic stress, with elegant curves and fine finishing details.
Well-suited to book and long-form editorial typography where a traditional, high-contrast serif is desired. It also performs strongly for magazine headlines, pull quotes, and elegant brand applications that benefit from a refined, literary voice. The clean, formal detailing makes it a natural fit for invitations and other premium print materials.
The overall tone is classic and cultivated, with an editorial seriousness that suggests tradition and authority. Its sharp contrast and refined terminals add a touch of luxury, making text feel composed and deliberate rather than casual.
The design appears intended as a conventional, text-first serif that delivers a classic reading experience while adding extra sophistication through pronounced contrast and finely shaped serifs. It aims to balance legibility with a dignified, editorial presence for both continuous reading and display settings.
In the sample text, the strong vertical emphasis and fine joins create a slightly sparkling texture at large sizes, while the bracketed serifs help keep long passages cohesive. The italic is not shown; all examples appear upright.