Sans Normal Uslih 7 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: branding, packaging, magazines, posters, headlines, lively, friendly, informal, retro, editorial, add motion, soften tone, increase warmth, editorial voice, oblique, humanist, calligraphic, rounded, open forms.
An oblique, sans-leaning design with softly rounded terminals and a gently modulated stroke that suggests a pen-driven construction. Curves are broad and open, with generous counters and a steady, flowing rhythm across the alphabet. Uppercase forms keep a clean, simplified structure, while the lowercase adds more personality through slightly asymmetric joins, single-storey-style simplicity in key shapes, and a buoyant baseline feel. Numerals follow the same rounded, angled logic, with smooth bowls and tapered endings that maintain consistency in text.
Well-suited to branding and packaging where a friendly, dynamic voice is needed, and it also performs well in magazine-style layouts, pull quotes, and short-to-medium headlines. In text settings, it creates a lively editorial color that can add warmth to otherwise straightforward content.
The overall tone is warm and conversational, combining a crisp editorial clarity with a relaxed, hand-touched energy. Its slanted stance and rounded finishing details make it feel approachable and lightly nostalgic rather than formal or technical.
Likely intended as an expressive, italic-forward companion for contemporary communication—delivering the ease of a rounded sans with a subtly calligraphic, human touch. The goal appears to be legibility with personality, emphasizing motion and approachability in both display and text contexts.
The design’s visual emphasis comes from its consistent forward motion and smooth transitions, producing a cohesive texture in paragraphs. Spacing appears comfortable for reading, and the oblique angle is strong enough to be expressive without turning into a script-like gesture.