Sans Normal Apbon 3 is a regular weight, wide, low contrast, upright, tall x-height font visually similar to 'Sharp Grotesk Latin', 'Sharp Grotesk Paneuropean', and 'Sharp Grotesk Thai' by Monotype (names referenced only for comparison).
Keywords: ui text, body text, wayfinding, editorial, brand systems, clean, contemporary, neutral, friendly, workmanlike, versatility, clarity, legibility, modern utility, neutral branding, geometric, rounded, open counters, even rhythm, sturdy.
This sans serif has a clean, geometric foundation with rounded bowls and broadly circular curves, paired with straightforward straight-sided stems. Stroke weight is even and calm, with minimal modulation and consistent terminals that read crisp rather than calligraphic. Proportions feel generous: letters are relatively wide with open counters, and the lowercase shows a tall x-height that keeps words dark and compact without becoming cramped. Overall spacing and rhythm are steady, producing a solid, modern texture in both the alphabet grid and paragraph setting.
It performs well for interface copy, dashboards, and product text where consistent rhythm and clear counters matter. The sturdy uppercase and uncomplicated numerals also suit signage and wayfinding, while the even paragraph color makes it a dependable choice for editorial layouts and brand systems that need a restrained, modern sans.
The tone is contemporary and neutral, prioritizing clarity over personality. Rounded forms and open apertures keep it approachable, while the sturdy, even construction gives it a practical, no-nonsense voice suitable for everyday communication.
The design appears intended as a versatile, general-purpose sans with geometric clarity and strong legibility at common reading sizes. Its wide, open shapes and tall lowercase aim to maintain readability and a stable typographic color across headings and continuous text.
Figures are straightforward and highly legible, matching the letterforms’ geometric, evenly weighted construction. Uppercase shapes feel stable and sign-like, while the lowercase maintains a simple, functional structure that holds up in dense text blocks.