Serif Normal Ifrul 3 is a light, wide, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, reports, branding, classic, literary, refined, formal, calm, readability, tradition, editorial tone, versatility, bracketed, crisp, open, graceful, bookish.
A traditional serif with bracketed serifs, moderate stroke modulation, and a clean, even rhythm across text. Letterforms feel open and generously spaced, with relatively broad proportions and a steady baseline. Terminals are mostly sharp and controlled, while certain lowercase forms show gently curved, calligraphic touches (notably in the ear and tails), adding warmth without becoming decorative. Numerals are clear and readable, with old-style influence in the curves and finishing details, and capitals have a dignified, balanced presence suitable for sustained reading.
Well suited to body copy in books, long-form editorial, and magazine typography where a conventional serif voice is desired. It can also support institutional materials, reports, and understated branding that benefits from a mature, trustworthy tone.
The overall tone is classic and literary, projecting a composed, editorial voice rather than a loud display personality. Its refined detailing and measured contrast suggest formality and credibility, while the open shapes keep it approachable for longer passages.
The design appears intended as a conventional reading serif: familiar structure, restrained contrast, and carefully bracketed serifs aimed at comfortable, continuous text. Subtle organic details in the lowercase add personality while preserving a broadly versatile, professional texture.
Round letters stay smooth and spacious, and joins remain crisp, helping maintain clarity at text sizes. The design avoids exaggerated quirks, relying instead on subtle serif shaping and consistent modulation for character.