Sans Normal Olgan 7 is a bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, brand marks, playful, friendly, chunky, retro, hand-cut, friendly display, retro poster, handmade feel, bold clarity, rounded, soft corners, stubby, bouncy, informal.
A heavy, rounded sans with broad proportions and softly blunted corners. Strokes are monolinear and compact, with generous counters and a slightly irregular, hand-cut feel in joins and terminals. Curves dominate the construction, with straight segments kept short and gently eased, giving letters a squat, sturdy rhythm. Uppercase forms are substantial and blocky, while lowercase characters keep simple, open shapes with a consistent, approachable silhouette.
Best suited to short, high-impact settings such as headlines, posters, packaging, and storefront-style signage where its thick, rounded forms can read confidently. It can also work for playful branding elements and simple logotypes, especially where an informal, friendly voice is desired.
The overall tone is upbeat and approachable, with a toy-like, homemade warmth. Its chunky shapes and soft geometry evoke mid-century display lettering and casual poster graphics rather than strict modern neutrality.
The design appears intended to deliver a bold, approachable display voice with softened geometry and a subtly handmade rhythm. It prioritizes strong silhouettes and friendly curves to create a distinctive, casual personality in titles and branding applications.
The font maintains strong color on the page, creating dense text texture even at moderate sizes. The digit set follows the same rounded, simplified logic, favoring clarity and bold silhouettes over fine detail.