Sans Normal Ahram 2 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Area' by Blaze Type, 'Aspira' by Durotype, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Lyu Lin' by Stefan Stoychev, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, utilitarian, direct, confident, compact, impact, compactness, clarity, modernity, blocky, geometric, sturdy, high-impact, clean.
A compact, heavy sans with broad, even strokes and simplified geometry. Curves are built from near-circular bowls with tight apertures, while joins and terminals tend toward straight, squared endings for a sturdy, blocklike silhouette. Uppercase forms are wide-shouldered and stable, with an open, symmetrical feel in letters like O and H, while the lowercase keeps a pragmatic, single-storey construction and short extenders that reinforce the compact rhythm. Numerals follow the same solid, straightforward drawing, optimized for uniform color and strong presence.
This font is well suited to headlines, posters, packaging, and brand marks where a compact footprint and strong visual weight are useful. It can also work for signage and UI labels when a firm, high-impact sans is needed, especially in short strings where its dense texture helps maintain emphasis.
The overall tone is modern and assertive, prioritizing clarity and punch over delicacy. Its compact proportions and dense color give it a utilitarian, workmanlike character that reads as dependable and no-nonsense in headlines and short bursts of text.
The design appears intended to deliver a robust, space-efficient sans that maintains a clean, geometric feel while maximizing impact. Its simplified shapes and consistent stroke behavior suggest a focus on reliable legibility and strong typographic color in contemporary layouts.
Spacing appears generous enough to prevent the heavy strokes from clogging at display sizes, producing a consistent texture across mixed-case settings. Round letters stay fairly closed, creating a concentrated, efficient look that suits tight layouts and high-contrast applications.