Script Afmam 2 is a regular weight, narrow, medium contrast, upright, short x-height font.
Keywords: invitations, greeting cards, branding, packaging, social media, friendly, playful, casual, whimsical, personal, handwritten warmth, casual elegance, friendly display, personal voice, monoline, rounded, looping, bouncy, airy.
A lively handwritten script with smooth, rounded strokes and a mostly monoline feel, punctuated by subtle pressure-like thickening at turns and joins. Letterforms are upright with a gently bouncy baseline and variable internal spacing that keeps the texture light and conversational. Connections appear selectively rather than strictly continuous, with frequent looped entries/exits and soft terminals that mimic quick pen movement. Counters are open and generous, and ascenders/descenders are long and flowing, giving the face an airy, vertical rhythm.
Well-suited for short to medium-length display settings where a personable, hand-written voice is desired—such as invitations, greeting cards, boutique branding, packaging labels, social posts, and casual headlines. It can also work for pull quotes or menu sections when ample line spacing is available to accommodate the tall loops and descenders.
The overall tone is warm and approachable, like neat personal handwriting used for notes, labels, or invitations. Its looping joins and buoyant rhythm add a playful charm, while the relatively clean shapes keep it legible and polished for everyday friendly messaging.
The design appears intended to capture an upbeat, pen-written script with enough consistency for repeatable typesetting while preserving the natural irregularities of handwriting. Its selective connections, rounded terminals, and looped structure aim to balance charm and readability for friendly, consumer-facing communication.
Uppercase forms lean toward decorative initials with prominent loops and occasional flourish-like strokes, helping them stand out in headings. Numerals are simple and hand-drawn in character, matching the rounded stroke endings and maintaining an informal, cohesive look alongside the letters.