Print Emze 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Arial' and 'Arial Narrow OS' by Monotype, 'Pragmatica' by ParaType, 'Mittelschrift Austria' by URW Type Foundry, and 'Artico' by cretype (names referenced only for comparison).
Keywords: posters, packaging, headlines, craft branding, kids content, rustic, handmade, friendly, casual, playful, handmade warmth, informal impact, analog texture, playful display, brushy, textured, rounded, chunky, irregular.
A heavy, hand-drawn print style with chunky strokes and softly rounded terminals. The outlines are deliberately uneven, with subtle wobble and texture that suggests a marker or brush, creating a lively rhythm across words. Proportions vary from glyph to glyph, with slightly inconsistent widths and spacing that reinforce the handmade feel while keeping counters open and shapes generally readable. Numerals and capitals share the same informal construction, with simplified forms and occasional angled cuts at stroke ends.
Well suited to short, high-impact settings such as posters, titles, labels, and packaging where a handmade voice is desirable. It also fits casual branding for cafés, small-batch products, events, and kid-focused materials, and can work for pull quotes or brief paragraphs when a textured, informal look is intended.
The font conveys an approachable, homemade tone—more crafty than polished—balancing bold presence with an easygoing, human warmth. Its imperfect edges and uneven cadence read as playful and informal, lending personality without becoming overly decorative.
The design appears intended to mimic quick hand lettering in a bold, print-like construction, prioritizing warmth and spontaneity over geometric consistency. Its irregular edges and varied letter widths aim to add personality and an analog, tactile feel to contemporary layouts.
The color density is strong, so the face holds up well at display sizes, but the roughened contours and uneven stroke edges become a defining feature in longer passages. In text settings, the irregularities add character and can create a slightly bouncy baseline impression, especially in mixed-case words.