Sans Normal Imgoj 10 is a very bold, wide, monoline, upright, normal x-height font visually similar to 'Bookbag', 'JollyGood Proper', and 'JollyGood Sans' by Letradora and 'Lonie Soft' by Par Défaut (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids branding, logos, playful, friendly, chunky, bubbly, casual, approachability, display impact, youthful tone, simplicity, legibility, rounded, soft, blunt, cartoonish, high-contrast-free.
A heavy, rounded sans with soft, blunted terminals and a consistently thick stroke that reads as monoline. Forms are spacious and open, with large counters in letters like O, P, and R, and simplified geometry throughout; curves are generously inflated while corners are eased rather than sharp. The proportions lean broad and squat, with sturdy verticals and minimal modulation, creating a strong, even color in text. Lowercase is single‑storey where applicable and the figures are simple, bulbous, and highly legible at display sizes.
This style performs best for attention-grabbing headlines, posters, packaging, and logo wordmarks where a friendly, chunky presence is desirable. It also suits children’s products, casual signage, and social graphics that benefit from clear, rounded letterforms at larger sizes.
The overall tone is warm and approachable, with a toy-like, hand-friendly softness that feels upbeat rather than formal. Its chunky silhouettes and rounded detailing give it a humorous, lighthearted voice suited to informal messaging and youthful branding.
The font appears designed to deliver maximum friendliness and impact through inflated rounded shapes, simplified construction, and an even, bold texture. The emphasis is on approachable display typography that remains readable while projecting a fun, informal personality.
Spacing appears comfortable and forgiving, helping the bold shapes avoid clogging in the sample text. The design favors clear silhouettes over detail, making it most distinctive when set large in short bursts rather than in dense, small copy.