Serif Normal Pokay 3 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Elanor' by Dirtyline Studio (names referenced only for comparison).
Keywords: headlines, editorial, book titles, branding, posters, classic, confident, formal, traditional, authority, readability, editorial voice, classic styling, impact, bracketed, ball terminals, sheared serifs, scotch-like, robust.
A robust serif with pronounced thick–thin modulation and crisp, bracketed serifs that often finish with a slightly sheared, wedge-like cut. The letterforms are generously proportioned with open counters and a steady, upright stance, giving the face a solid, blocky presence without feeling condensed. Rounds (C, O, G) show smooth curves and strong vertical stress, while several lowercase forms introduce gentle ball terminals and soft hooks that add warmth to the otherwise assertive texture. Spacing appears moderate and even, producing a dark, continuous typographic color that holds together well at display sizes.
This font is well suited to headlines, book and magazine titling, and other editorial applications where a confident, classic serif voice is desirable. It can also serve branding and packaging that call for a traditional, premium feel, and it performs best when given enough size and spacing to let the contrast and serifs read cleanly.
The overall tone is traditional and editorial, projecting authority and confidence with a touch of old-style charm. Its strong contrast and sturdy serifs suggest a refined, bookish seriousness, while the rounded terminals keep it from feeling overly severe.
The design appears intended to deliver a conventional serif voice with heightened presence: strong contrast, sturdy structure, and familiar proportions optimized for impactful reading in titles and prominent text.
The numerals match the letters in weight and contrast, with clearly differentiated shapes suited to prominent settings. In text, the rhythm is emphatic and high-ink, making the face feel more declarative than delicate.