Print Wurut 1 is a light, normal width, very high contrast, italic, normal x-height font.
Keywords: headlines, invitations, branding, editorial, posters, elegant, dramatic, romantic, fashion, whimsical, signature feel, luxury tone, expressive display, decorative flair, hairline, swash, calligraphic, delicate, ornate.
This typeface presents a flowing, calligraphy-led italic structure with extremely thin hairlines paired against bold, brushlike thick strokes. Letterforms lean strongly forward, with tapering terminals, looping entry/exit strokes, and frequent swash-like curls that create a lively baseline rhythm. Uppercase characters are especially decorative, using large, airy curves and extended flourishes, while lowercase forms remain more compact but still show pronounced contrast and pointed joins. Numerals follow the same logic, mixing sturdy main strokes with fine, curling details for a cohesive, ornamental texture.
This font is best used for display applications such as headlines, invitations, packaging accents, boutique branding, and editorial pull quotes where elegance and motion are desirable. It excels in short runs of text—names, titles, and taglines—where its swashes and contrast can be appreciated without overwhelming readability.
The overall tone is refined and theatrical, balancing luxury-fashion elegance with a playful, handwritten sparkle. Its sharp contrast and sweeping curves feel expressive and romantic, suited to moments where the typography is meant to perform rather than quietly support.
The design appears intended to emulate expressive, hand-drawn calligraphic writing with fashion-oriented refinement, using dramatic contrast and decorative swashes to deliver a distinctive signature-like presence. It prioritizes personality and visual flourish for display typography over neutral, long-form text utility.
In text settings, the strong slant and abundant flourishes create a dynamic, high-contrast pattern that reads best with generous spacing and at sizes where the hairline details can stay crisp. The most embellished capitals (and a few distinctive lowercase forms) can become prominent focal points, shaping the personality of headlines and short phrases.