Sans Normal Adlis 10 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Dikta Neue' by Atasi Studio; 'Gotham' by Hoefler & Co.; 'Meutas' by Trustha; 'Clobber Grotesk' by Wordshape; and 'Clinto', 'Giane Gothic sans', 'Giane Sans', and 'Nova Pro' by XdCreative (names referenced only for comparison).
Keywords: ui text, headlines, branding, signage, editorial, modern, clean, dynamic, neutral, technical, readability, modernization, emphasis, clarity, versatility, oblique, geometric, monoline, open counters, crisp.
A slanted, monoline sans with geometric construction and smooth, rounded curves. Letterforms are broadly proportioned with open apertures and generous internal space, giving the set an airy, readable rhythm. Strokes maintain an even thickness with clean terminals, and curves resolve into tidy joins without abrupt contrast. The uppercase shows straightforward, compact shapes while the lowercase leans more human in feel through simplified forms and unobtrusive details; numerals follow the same plain, evenly weighted logic.
Works well for interface typography, navigational labels, and dashboard-like layouts where quick scanning matters. The broad proportions and clear shapes also suit headlines, short paragraphs, and contemporary brand systems, and it can hold up in signage or posters where a crisp, modern oblique is desired.
The overall tone is contemporary and matter-of-fact, with a subtle sense of motion from the consistent slant. It reads as confident and utilitarian rather than expressive, suited to interfaces and modern branding that need clarity without ornament.
The design appears intended as a practical, modern italic sans that prioritizes clarity, even color, and a smooth reading rhythm. Its geometry and restrained detailing suggest a focus on versatile everyday typography with a gently forward-leaning emphasis for hierarchy and emphasis in layouts.
Spacing appears even and stable across the alphabet, and the slant is consistent between letters and numerals, helping text maintain a cohesive flow. Counters and bowls stay open at display sizes, and the simplified shapes keep word images clean.