Sans Superellipse Guruj 7 is a very bold, narrow, monoline, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra and 'Core Sans M', 'Core Sans N SC', and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: posters, headlines, packaging, logos, branding, playful, retro, friendly, punchy, casual, display impact, friendly tone, compact branding, retro flavor, rounded, soft corners, compact, chunky, sturdy.
A heavy, compact sans with rounded-rectangle construction and softened corners throughout. Strokes stay largely uniform, creating a solid, poster-like color, while counters are tight and simplified for clarity at display sizes. Curves lean toward superelliptical geometry (notably in O/C/G and numerals), and terminals are blunt with gentle rounding rather than sharp cuts. Spacing and proportions feel condensed and efficient, giving words a dense, rhythmic texture.
This style works best for bold headlines, posters, labels, and packaging where a warm, compact sans can deliver strong impact. It’s also well-suited to logos and short brand phrases that benefit from a distinctive rounded-rect silhouette and dense texture.
The overall tone is upbeat and approachable, with a slightly nostalgic, sign-painter/packaging feel. Its inflated, rounded forms read as friendly and informal while still feeling sturdy and confident.
The design appears intended to combine maximum visual weight with soft, rounded geometry, producing a compact display sans that feels friendly rather than aggressive. Its simplified shapes and tight counters suggest a focus on high-impact branding and headline readability.
Distinctive details include the rounded, compact bowls on B/P/R, a simplified, blocky S, and a single-story a and g that reinforce the casual voice. The numerals follow the same rounded-rect logic, keeping a cohesive, branded look across alphanumerics.