Sans Other Mymem 2 is a very bold, normal width, medium contrast, italic, tall x-height font visually similar to 'FF Amman Sans' by FontFont (names referenced only for comparison).
Keywords: posters, packaging, headlines, logos, t-shirt, playful, retro, cartoon, rowdy, quirky, attention, playfulness, retro flavor, handmade feel, impact, chunky, bouncy, soft corners, irregular, tilted.
A chunky, forward-leaning display sans with a heavy, compact silhouette and subtly uneven stroke edges that create a hand-cut, wobbly feel. Letterforms are broadly rounded with squarish counters, short terminals, and occasional wedge-like notches that add texture without becoming decorative. The rhythm is lively and slightly irregular, with small variations in internal shapes and widths that keep lines from feeling mechanical while maintaining strong overall cohesion.
Best suited for short, high-impact text such as posters, covers, branding marks, packaging callouts, and merch graphics where personality matters more than neutrality. It can work for large subheads and punchy captions, but the irregularity and dense weight make it less ideal for long reading at small sizes.
The tone is upbeat and mischievous, reading as fun-first and attention-seeking rather than formal. Its buoyant slant and brawny shapes evoke retro cartoon titling, snack packaging energy, and playful advertising aesthetics.
The design appears intended to deliver a loud, friendly display voice: a sans framework pushed toward playful distortion, with a consistent slant and intentionally imperfect contours to suggest handmade energy while staying legible and bold.
Uppercase forms feel blocky and poster-ready, while lowercase maintains the same cut-paper personality with simple, single-story constructions and sturdy bowls. Numerals match the same chunky, tilted attitude, keeping figures bold and highly visible at display sizes.