Slab Normal Ipguv 7 is a regular weight, wide, medium contrast, italic, normal x-height font.
Keywords: body text, editorial, magazines, book text, headlines, confident, classic, scholarly, robust, readability, print utility, editorial voice, traditional tone, firm emphasis, bracketed, slanted, ink-trap hints, ball terminals, open counters.
A slanted slab-serif with sturdy, bracketed serifs and a steady, moderately contrasted stroke. The letterforms feel generously proportioned with open apertures and rounded joins, keeping counters clear even in dense lines. Terminals often finish in small ball-like forms (notably on some lowercase such as a, c, f, r), while the numerals show compact, traditional shapes with soft curves and pronounced feet. Overall spacing reads even and text-friendly, with a slightly calligraphic slant that adds motion without becoming decorative.
It suits long-form reading in editorial layouts, books, and magazines where a sturdy serif can hold up across varying sizes. The strong serif presence also makes it effective for headings, pull quotes, and section titles that need clear structure and a slightly dynamic texture.
The tone is assertive and editorial, combining old-style warmth with the firm footing of slab serifs. It carries a bookish, institutional credibility, but the lively slant and rounded terminals keep it from feeling stiff or purely mechanical.
The design appears intended as a practical, readable slab-serif for continuous text, adding a gentle italicized energy and subtle personality through rounded terminals and bracketed serifs. It balances traditional print conventions with a robust structure aimed at dependable on-page performance.
In the sample text, emphasis comes more from the slanted rhythm and strong serif structure than from sharp contrast. The design’s softened curves and rounded details reduce harshness, helping it stay approachable while still projecting authority.