Sans Normal Amray 8 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Hando' by Eko Bimantara, 'Monni' by Matt Chansky, 'Goga' by Narrow Type, 'Bassen' by SRS Type, 'Crique Grotesk' by Stawix, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: branding, headlines, ui labels, signage, posters, modern, confident, neutral, friendly, clean, clarity, versatility, modern branding, screen readability, geometric, rounded, monoline, open counters, high legibility.
This typeface is a solid, monoline sans with broadly geometric construction and smoothly rounded curves. Strokes remain even throughout, with clean terminals and minimal modulation, giving letters a stable, contemporary texture. The uppercase set reads wide and steady with generous interior space (notably in C, O, Q, and G), while the lowercase maintains clear, simple forms with a compact, functional rhythm. Numerals are straightforward and sturdy, with rounded bowls and clear distinctions between shapes, supporting consistent readability alongside the letters.
It works well for branding systems, headlines, and short-to-medium text where a strong, clean sans presence is needed. The clear forms and even texture also suit UI labels, dashboards, and wayfinding/signage where quick recognition and consistent rhythm matter.
The overall tone is modern and assured, with a neutral, utilitarian character that still feels approachable due to its rounded geometry. It conveys clarity and reliability rather than ornament, making it feel at home in contemporary brand and interface settings.
The design appears intended to deliver a contemporary, highly legible sans with geometric clarity and an even, dependable texture. It prioritizes straightforward letterforms and clean spacing to perform reliably in both display and functional communication.
Counters tend to stay open and uncluttered, and apertures in forms like C, S, and e help keep the texture from feeling dense at heavier sizes. The design balances geometric roundness with pragmatic details in joins and diagonals, producing a crisp, even color in lines of text.