Sans Normal Wuden 2 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, children’s, comics, playful, handmade, bold, friendly, cartoony, handmade feel, playful impact, friendly display, informal voice, chunky, rounded, wonky, organic, irregular.
A chunky, rounded sans with heavy, blobby strokes and noticeably irregular contours that mimic hand-cut or marker-made shapes. Terminals are soft and often slightly tapered or flattened, and many joins show subtle wobble rather than crisp geometry. Counters are compact and uneven, creating a dense, inky texture, while overall spacing and glyph widths vary enough to keep the rhythm lively. The uppercase and lowercase share the same robust, simplified construction, and the numerals follow the same bulbous, cutout-like approach.
Best suited to display applications where personality is the priority: posters, bold headlines, playful branding, packaging, event flyers, and children’s or comic-adjacent graphics. It can also work for short callouts and labels where a friendly, handmade voice is desired.
The font reads as playful and informal, with a humorous, slightly mischievous tone. Its handmade unevenness feels approachable and kid-friendly, leaning toward comic and craft aesthetics rather than corporate polish.
The design appears intended to deliver a bold, approachable display voice with a deliberately imperfect, hand-rendered finish. Its rounded construction and irregular outlines emphasize warmth and humor while keeping letterforms simple and immediately readable.
In text, the dark mass and tight counters make the color strong and attention-grabbing, while the irregular edges add constant motion across a line. The simplified shapes and soft corners help maintain clarity at display sizes, but the dense weight can feel busy as sizes get smaller.