Sans Normal Rubaw 9 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui text, body text, wayfinding, editorial, presentations, neutral, friendly, modern, approachable, clean, readability, approachability, versatility, clarity, rounded, soft terminals, open apertures, even rhythm, clear numerals.
A rounded grotesque sans with smooth, continuous curves and gently softened terminals. Letterforms are broad and comfortably spaced, with generous counters and open apertures that keep the texture airy in lines of text. Strokes remain even throughout, with minimal modulation and no sharp joins; diagonals (V, W, X, Y) feel slightly softened rather than razor-edged. The lowercase is straightforward and readable, pairing simple bowls with modest curves in shoulders and tails, while the numerals are clean and calmly proportioned for consistent alignment in running text.
Works well for interface typography, product copy, and editorial settings where a clean, friendly sans is needed at both text and display sizes. The open shapes and even color make it a solid choice for signage and presentations that benefit from steady legibility.
The overall tone is contemporary and personable, aiming for clarity without feeling sterile. Its rounded finishing and open shapes lend a welcoming, easygoing voice suitable for general-purpose communication.
Likely designed as a broadly usable sans that combines contemporary neutrality with softened edges for a more approachable feel. The emphasis appears to be on consistent rhythm, clear counters, and dependable readability across mixed-case text and numerals.
Curves in C, S, and G read smooth and stable, and the circular letters (O, Q, o) maintain a consistent, slightly wide silhouette. The set avoids quirky construction, leaning instead on balanced geometry and predictable forms that keep reading flow steady.