Slab Normal Faze 7 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk' and 'Akzidenz-Grotesk W1G' by Berthold, 'Chandler Mountain' by Mega Type, 'Brown Pro' by Shinntype, 'Reznik' by The Northern Block, and 'Breuer Headline' by TypeTrust (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, robust, confident, retro, sporty, industrial, impact, sturdiness, clarity, vintage display, brand presence, slab serif, bracketed, compact, ink-trap, rounded corners.
A heavy, right-leaning slab serif with broad, compact forms and sturdy, rectangular serifs. Strokes are dense and largely uniform, with gentle modulation and softened joins that keep counters open despite the weight. The serifs read as bracketed slabs rather than hairline terminals, and many corners are slightly rounded or notched, giving the shapes a cut-from-solid feel. Letterforms are tight and punchy, with sturdy verticals, squared shoulders, and numerals that match the same bold, blocky rhythm.
Best suited to display settings where a bold, emphatic voice is needed—headlines, posters, signage, and branding systems that benefit from a rugged slab-serif foundation. It can also work for short bursts of copy such as pull quotes or labels, where its dense texture reads as intentional and graphic.
The overall tone is assertive and workmanlike, with a subtle vintage flavor that recalls classic posters, sports branding, and mid-century display typography. Its weight and slant make it feel energetic and direct, prioritizing impact over delicacy.
This design appears intended as a straightforward, high-impact slab serif italic that delivers strong visibility and a confident rhythm without ornate detailing. The sturdy serifs and compact proportions suggest a practical display workhorse aimed at branding and attention-grabbing typography.
In the sample text, the dense color creates strong headline presence, while the generous internal spacing and simplified shapes help maintain legibility at larger sizes. The italic angle is consistent across uppercase, lowercase, and figures, reinforcing a fast, forward-leaning texture.