Sans Normal Amriv 4 is a bold, normal width, low contrast, upright, short x-height font visually similar to 'Benton Sans Pro' by Font Bureau and 'Copihue' by Letritas (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, modern, neutral, confident, friendly, clarity, impact, versatility, modernity, geometric, clean, sturdy, open, rounded.
A heavy, clean sans with broadly geometric construction and rounded curves balanced by straight, firm stems. Counters are generally open and circular, and joins are smooth with minimal stroke modulation, giving the forms a solid, even texture. Proportions feel compact and efficient, with relatively short lowercase compared to the capitals, and overall spacing that reads steady and uncluttered in both single glyphs and paragraph-like settings.
This style suits headlines, brand marks, packaging, and poster work where a strong, modern presence is needed. Its clean shapes and open counters also make it a good fit for signage and interface labels, especially when set at medium-to-large sizes.
The tone is contemporary and straightforward, projecting confidence without feeling aggressive. Rounded bowls and generous openings lend a friendly, accessible voice, while the dense weight and crisp terminals keep it professional and authoritative.
The design appears intended as a versatile, contemporary sans that emphasizes clarity and impact through geometric structure and consistent, sturdy stroke weight. It aims to deliver a dependable, neutral voice that can support both branding and general-purpose display typography.
Capitals show simplified, geometric silhouettes (notably in round letters like O/C/G) and a direct, no-nonsense rhythm. The numerals match the letters in weight and clarity, supporting strong legibility at display sizes and in short runs of text.