Sans Normal Idnus 13 is a regular weight, narrow, low contrast, italic, short x-height font.
Keywords: branding, packaging, posters, headlines, social media, friendly, casual, handwritten, retro, approachable, handwritten feel, casual tone, display readability, warmth, rounded, monoline, soft terminals, playful, informal.
A slanted, monoline sans with rounded, brush-pen–like strokes and softly tapered terminals. Letterforms are compact and slightly condensed, with gentle curvature throughout and minimal contrast, giving a smooth, even color in text. Counters are open and simplified, and the lowercase shows a short x-height with tall, narrow ascenders and descenders that add vertical liveliness. Figures match the same relaxed, rounded construction and maintain a consistent, hand-drawn rhythm.
This font suits friendly branding, packaging, and poster-style headlines where an informal, handcrafted tone is desired. It also works well for short UI or social media callouts, invitations, and signage that benefits from a warm, approachable voice rather than strict geometric neutrality.
The overall tone feels personable and easygoing, like quick marker lettering that’s been cleaned up for repeatable use. Its slant and soft edges add motion and warmth, producing a light retro/casual voice that reads as informal rather than technical or corporate.
The design appears intended to mimic quick, confident handwritten signage or marker script while remaining a clean, consistent sans for digital typesetting. Its condensed proportions and continuous slant prioritize energy and personality, aiming for charm and readability in short-to-medium display text.
The texture is noticeably human and slightly bouncy, with subtle width variation from glyph to glyph that enhances the handmade impression while staying coherent in running text. The design favors simple shapes and rounded joins, which keeps it legible at display sizes while preserving a playful, conversational character.