Sans Superellipse Rukal 3 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: branding, product ui, headlines, packaging, posters, sleek, dynamic, modern, sporty, efficient, contemporary branding, speed emphasis, soft geometry, clean readability, rounded, oblique, streamlined, soft corners, humanist.
This typeface is a slanted sans with rounded, superellipse-like construction: bowls and counters tend toward rounded-rectangle geometry rather than perfect circles. Strokes are generally even with modest contrast, and terminals are clean and softly finished, avoiding sharp corners. Proportions feel compact and controlled, with narrow apertures and tidy joins that keep the texture smooth in text. The numerals and capitals follow the same rounded, forward-leaning rhythm, producing a consistent, engineered look across the set.
It suits contemporary branding and product identities that want speed and polish, and it can work well for UI labels, dashboards, and interface typography where a clean sans voice is needed with extra dynamism. Its slant and rounded geometry also make it effective for headlines, packaging, and short promotional copy where motion and modernity are desirable.
The overall tone is contemporary and energetic, with a forward motion that reads as fast and purposeful. Rounded corners soften the voice, keeping it friendly rather than aggressive, while the disciplined geometry maintains a technical, designed feel.
The design appears intended to blend a geometric, rounded-rectangle foundation with an energetic slanted stance, producing a sans that feels both technical and approachable. Consistent rounding and controlled proportions suggest an emphasis on smooth rhythm and a distinctive, modern silhouette in both display and text contexts.
The oblique angle is strong enough to read clearly as a stylistic choice, and the rounded-square skeleton is especially apparent in letters with bowls and in the zero-like forms. In paragraph settings the spacing and repeated rounded shapes create a clean, even gray, while the slant adds emphasis without becoming decorative.