Sans Normal Lilav 6 is a very bold, narrow, low contrast, italic, normal x-height font visually similar to 'Browood' by Alit Design, 'FF Good' and 'FF Good Headline' by FontFont, and 'Performa' by Resistenza (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, signage, playful, punchy, retro, friendly, energetic, attention, approachability, retro flavor, informality, impact, rounded, soft corners, compact, bouncy, quirky.
A heavy, compact sans with rounded forms and a noticeable rightward slant. Strokes are thick and fairly even, with softened terminals and subtly bulging curves that give counters a friendly, inflated feel. The overall rhythm is tight and energetic, with slightly irregular, hand-cut-like shaping that keeps repeated curves from feeling mechanical. Numerals and capitals carry the same chunky, rounded construction, maintaining strong silhouette clarity at display sizes.
Best suited to short, prominent text such as posters, headlines, product packaging, event graphics, and bold brand marks where an energetic, friendly voice is desired. It can also work for signage or social graphics when used with generous tracking and ample size to preserve internal counters and letter differentiation.
The tone is bold and upbeat, leaning into a playful retro poster sensibility rather than a neutral utilitarian voice. Its slanted stance and plump shapes add motion and warmth, making text feel enthusiastic and informal. The slight wobble in curves reads as approachable and characterful, suited to attention-grabbing messaging.
The design appears intended as a lively display sans that combines strong visual impact with rounded, approachable shapes. Its consistent slant and chunky construction suggest a goal of conveying motion and personality while remaining readable in large-scale applications.
In dense settings the weight and compact spacing create a dark, emphatic texture, while the rounded corners help prevent the forms from feeling harsh. The slant is consistent across uppercase, lowercase, and figures, reinforcing a cohesive, forward-moving look.