Sans Normal Ohkob 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Futura EF' by Elsner+Flake, 'Futura' and 'Futura Paneuropean' by Linotype, 'Mix Modern' by Mix Fonts, 'Futura Now' by Monotype, and 'Futura No7 T' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, confident, modern, approachable, playful, impact, clarity, approachability, modern branding, simplicity, geometric, rounded, clean, chunky, sturdy.
A heavy, geometric sans with broad, even strokes and rounded curve construction. The letterforms favor simple, circular bowls and smooth joins, with straight terminals and minimal modulation. Counters are open and generous for the weight, and curves stay consistently round rather than squared-off. Uppercase forms read solid and compact, while the lowercase maintains clear, straightforward shapes with a double-storey “a” and a single-storey “g,” producing a practical, contemporary rhythm in text.
Best suited for headlines, brand marks, packaging, and signage where strong presence and clean shapes are needed. It also works for short blocks of text or UI callouts when a friendly, modern voice is desired, though its weight and wide forms make it most effective in display-driven layouts.
The overall tone is friendly and assertive, with a contemporary, no-nonsense clarity. Its rounded geometry and thick presence feel approachable and slightly playful, while still projecting confidence and stability.
The design appears intended to deliver a modern geometric sans voice with high impact and easy readability. Its simplified construction and rounded proportions suggest a focus on approachable branding and clear, contemporary messaging.
In the sample text, the font holds together well at display sizes, with sturdy punctuation and numerals that match the same geometric, rounded logic. The round characters (C, O, Q, 0) provide a consistent circular backbone, balancing the sharper diagonals seen in letters like A, V, W, and Y.