Sans Normal Wiliv 3 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'AC 1928' by Antoine Crama, 'Modeska' by Eko Bimantara, 'Marcher' by Horizon Type, 'Neptune' by Indian Type Foundry, 'Hoxton Samuels' by Samuelstype, and 'Causten' by Trustha (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, stickers, playful, retro, friendly, bold, punchy, high impact, distinctive texture, friendly display, retro flavor, rounded, soft corners, geometric, bubble forms, stencil-like.
A heavy, geometric sans with rounded, circular construction and soft joins that keep the dense weight feeling approachable. Curves are broadly drawn and near-monoline in impression, while many straight stems show narrow internal cut-ins or channel-like counters that create a subtle stencil/inline effect. Counters tend to be compact and circular, giving letters like O, Q, and e a tight, button-like look. Lowercase forms are simple and sturdy, with a single-storey a and g, and numerals echo the same round, compact geometry for strong visual consistency.
Best suited for headlines, posters, display typography, branding marks, and packaging where its chunky geometry and carved details can read clearly. It also works well for playful signage, event graphics, and short, high-impact captions rather than extended body copy.
The overall tone is upbeat and assertive, balancing cartoonish warmth with a slightly industrial, cut-out texture from the interior notches. It feels retro-leaning and attention-grabbing, suited to designs that want boldness without sharp aggression.
Likely designed to deliver a bold, geometric display voice with friendly roundness, while adding recognizable character through consistent internal cut-ins that differentiate it from a plain heavy sans.
The interior cut-ins are most noticeable on vertical strokes and in rounded bowls, producing a distinctive “carved” rhythm across words at larger sizes. The heavy weight and compact counters increase impact but can reduce clarity as text gets smaller, especially in dense paragraphs.