Sans Normal Lubam 5 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Glot' and 'Glot Round' by Wordshape (names referenced only for comparison).
Keywords: posters, headlines, branding, sports, packaging, sporty, punchy, friendly, energetic, loud, attention, impact, motion, approachability, modernity, slanted, rounded, soft corners, heavy, compact counters.
A heavy, right-slanted sans with broad proportions and strongly rounded curves. Letterforms are built from smooth, continuous strokes with softened terminals and minimal internal detailing, producing compact counters and a dense, high-impact texture. The silhouette feels slightly oblique throughout, with sturdy verticals, generous bowls, and simplified joins that keep shapes bold and legible at display sizes.
Best suited to headlines, posters, and short-form messaging where strong presence is required. It works well for branding in energetic categories (sports, entertainment, fast-moving consumer goods) and for packaging or signage that benefits from bold, rounded clarity.
The overall tone is energetic and assertive, with a friendly, contemporary warmth from the rounded forms. Its forward slant and thick strokes give it motion and urgency, making it feel sporty and promotional rather than formal or restrained.
The design appears intended to deliver maximum impact with a modern, approachable feel: wide, rounded structures paired with a consistent forward slant to suggest speed and confidence. Its simplified shapes prioritize immediate readability and a strong graphic silhouette in display contexts.
Capitals and numerals read as solid, poster-like blocks with consistent stroke behavior, while the lowercase maintains the same rounded, weighty construction for a cohesive voice. The slant is noticeable enough to add dynamism without turning the texture into a script-like rhythm.