Cursive Firum 7 is a regular weight, very narrow, medium contrast, italic, short x-height font.
Keywords: branding, packaging, posters, social media, quotes, energetic, casual, expressive, modern, friendly, handwritten feel, display impact, personal tone, fast rhythm, brushy, slanted, looping, tapered, gestural.
A lively brush-pen script with a pronounced rightward slant and quick, gestural construction. Strokes show clear tapering with pointed terminals and occasional thickened downstrokes, creating a natural calligraphic rhythm without feeling overly polished. Letterforms are compact and upright in proportion, with narrow bowls and tight counters, while ascenders and descenders are long and elastic, adding vertical animation. Connections are frequent in the lowercase with smooth joins and open loops, and spacing varies slightly for a hand-drawn cadence.
Well suited to branding accents, packaging titles, poster headlines, and social media graphics where a handwritten voice is desired. It works best at display sizes for short phrases, logos, and callouts, and can add energy to quote treatments and promotional copy.
The overall tone is upbeat and personable, like fast, confident handwriting made for emphasis. It balances spontaneity with enough consistency to read as a cohesive script, giving headlines a conversational, contemporary feel.
The design appears intended to capture the speed and character of marker or brush handwriting in a clean, modern script. Its compact, slanted forms and tapered stroke endings aim to deliver expressive emphasis while remaining broadly legible in short-to-medium text settings.
Capitals are simplified and brisk, echoing the same brush-pen motion as the lowercase rather than ornate swashes. Numerals match the handwritten rhythm, staying slim and slightly irregular, which helps keep mixed text feeling unified.