Sans Normal Yelu 12 is a regular weight, very wide, medium contrast, upright, normal x-height font visually similar to 'Nu Sans' by Typecalism Foundryline (names referenced only for comparison).
Keywords: packaging, posters, headlines, branding, labels, handmade, casual, friendly, rustic, approachable, human warmth, handmade feel, soft modernity, approachable display, soft corners, rounded, irregular ink, warm, informal.
A wide, rounded sans with softly squared curves and subtly irregular stroke edges that suggest a drawn or stamped origin. Curves are generous and open, counters are rounded, and terminals tend to end bluntly rather than with sharp cuts. Stroke texture shows slight wobble and unevenness, giving the letters a tactile, ink-on-paper feel while keeping consistent overall proportions and spacing for readable text.
It performs best in display and short-to-medium text settings where a human touch is desirable—packaging, labels, posters, and friendly brand identities. The wide proportions and open counters also help it hold up in larger UI headers, signage, or social graphics where an approachable tone is needed.
The font communicates an easygoing, handmade friendliness—more personable than technical. Its wide stance and softened shapes feel warm and inviting, with a lightly rustic, analog character that suits casual messaging and playful branding without becoming overly quirky.
The design appears intended to merge the clarity of a rounded sans with the charm of hand-rendered letterforms. By pairing broad proportions with lightly imperfect edges, it aims to feel authentic and approachable while remaining coherent and readable in continuous text.
Across the alphabet, round letters (like O, C, S) stay smooth and open, while straight-sided forms retain softened corners and a slightly organic baseline rhythm. Numerals follow the same wide, blunt-terminal construction, maintaining the informal texture seen in the letters.