Sans Superellipse Yihu 7 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: logotypes, headlines, posters, sports branding, gaming ui, techno, futuristic, industrial, sporty, arcade, high impact, modern branding, tech display, compact signage, ui labeling, squared, rounded, compact, blocky, geometric.
A heavy, geometric sans with rounded-rectangle (superellipse) construction and broad, stable proportions. Curves are minimized in favor of squared bowls and softened corners, producing dense, sturdy silhouettes. Counters tend to be rectangular and relatively tight, with consistent stroke weight and clean, upright terminals. The lowercase features a tall x-height and compact apertures, while the overall rhythm stays punchy and uniform, emphasizing horizontal strength and a machined feel.
Best suited to display work where impact and immediacy are priorities: logos, titling, posters, packaging, and bold editorial headers. It also fits technology and gaming contexts such as UI labels, esports identity, and product branding, where a compact, geometric voice helps information feel decisive and contemporary.
The font reads as assertive and modern, with a distinctly tech-forward, engineered tone. Its rounded-square geometry suggests digital interfaces and industrial design, balancing friendliness from softened corners with the authority of solid, blocky forms.
The design appears intended to deliver a strong, contemporary display sans built from rounded-square geometry, prioritizing consistency, legibility at large sizes, and a distinctive techno-industrial personality.
Several glyphs show purposeful angular cuts and flat joins (notably in diagonals and vertexes), reinforcing a constructed, modular aesthetic. Numerals follow the same squared, high-impact logic, staying highly legible at display sizes and maintaining consistent visual color across mixed alphanumerics.