Sans Normal Atraf 10 is a light, narrow, low contrast, upright, normal x-height font.
Keywords: ui labels, headlines, posters, branding, wayfinding, clean, modern, calm, technical, minimal, clarity, neutrality, space saving, modern utility, legibility, monoline, geometric, rounded, open counters, tall ascenders.
A monoline sans with a clean, geometric foundation and softly rounded curves. Strokes stay even through joins and terminals, giving the letterforms a crisp, streamlined rhythm. Round letters are near-circular with open counters, while straight-sided forms remain simple and unembellished. Proportions feel slightly condensed with generous internal whitespace, and the lowercase shows tall ascenders and modest, tidy descenders for an efficient vertical texture.
Well-suited to interface labels, navigation, and concise editorial typography where clarity and space efficiency matter. It also performs nicely in headlines and posters, especially when a clean geometric voice is desired. For branding and signage, the consistent stroke behavior and open counters help maintain legibility across sizes and distances.
The overall tone is modern and restrained, with a clear, no-nonsense voice. Its smooth curves and consistent stroke weight keep it approachable, while the taut proportions and uncluttered details lean toward a practical, contemporary feel.
The design appears intended as a straightforward geometric sans for everyday communication—prioritizing clarity, consistent construction, and a calm contemporary presence. Its minimal detailing suggests a focus on broad usability across digital and print settings without drawing attention away from the content.
Distinctive details include a single-storey lowercase “g” with a closed bowl and small ear, a looped descender on “q,” and a short, compact shoulder on “r.” The uppercase set maintains a simple, geometric construction, and the numerals follow the same monoline logic with rounded forms that read cleanly at display sizes.