Sans Normal Ladeb 9 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Jarvis' by Alan Smithee Studio, 'Koran' by Genesislab, 'Krong' by Joelmaker, 'Adequate' by K-Type, 'Demoise Sans Serif' by Maculinc, 'Mantey' by Salamahtype, 'Gordita' by Type Atelier, and 'Scatio' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, app promos, sporty, dynamic, confident, punchy, modern, impact, speed, emphasis, modern branding, display strength, rounded, slanted, compact, sturdy, friendly.
A heavy, slanted sans with compact proportions and rounded, closed counters. Strokes are thick and even, with smooth joins and softly curved terminals that keep the texture cohesive at large sizes. The forms lean forward with a consistent italic angle, and the overall silhouette reads sturdy and blocky without feeling rigid. Numerals and capitals are similarly weighty and slightly condensed in feel, maintaining an energetic, unified rhythm across the set.
Best suited for headlines, poster typography, sports or active-lifestyle branding, and punchy marketing copy where a strong, forward-moving voice is needed. It also works well on packaging and social graphics that benefit from dense, high-impact letterforms, especially at medium-to-large sizes.
The overall tone is energetic and assertive, with a forward-leaning posture that suggests speed and momentum. Its rounded construction keeps it approachable, balancing intensity with a friendly, contemporary feel. The result is bold and attention-seeking rather than refined or delicate.
The design appears intended to deliver maximum impact with a fast, modern voice: a bold italic sans built for immediacy and emphasis. Rounded geometry and low-contrast construction prioritize clarity and consistency while the slant adds motion and urgency.
The face holds up as a strong display style where the dense black shape is an asset; spacing and shapes appear tuned for headline impact more than long-form reading. The italic slant is a defining trait that gives the type a continuous sense of motion across words and lines.