Sans Normal Ankag 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Akwe Pro' by ROHH and 'Hoxton North' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, confident, clean, pragmatic, clarity, impact, versatility, approachability, geometric, rounded, open apertures, large counters, high legibility.
This is a sturdy sans with a geometric backbone and softened, rounded curves. Strokes are uniform with minimal modulation, producing an even, steady color in text. Proportions lean wide and open, with generous counters and clear interior space in letters like a, e, o, and g. Terminals are clean and straightforward, and the overall construction favors simple circles and straight stems, creating a stable rhythm across both uppercase and lowercase.
It works especially well for headlines, posters, and branding where a clear, contemporary sans is needed with strong visual impact. The open shapes and even stroke weight also suit signage and packaging, staying readable at a distance and holding up well in short-to-medium text blocks.
The overall tone feels modern and approachable, projecting clarity and dependability rather than formality. Its rounded geometry reads friendly and contemporary, while the strong weight gives it confident presence for attention-getting settings.
The design appears intended as a versatile, high-impact geometric sans that stays friendly and legible. It aims to balance clean, modern construction with approachable roundness for broad commercial and editorial use.
Uppercase forms are broad and solid with clean joins; the G includes a simple horizontal bar, and the Q uses a short, straightforward tail. Numerals are similarly rounded and robust, with a clear, easily distinguishable 0 and strong figure shapes suited to display sizes.