Sans Normal Asmud 16 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Cromathic' by Lemonthe, 'Pulp Display' by Spilled Ink, 'TT Commons Classic' and 'TT Commons™️ Pro' by TypeType, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, presentations, modern, neutral, clean, friendly, pragmatic, legibility, versatility, clarity, modernity, neutrality, geometric, round, open, crisp, minimal.
A clean, geometric sans with smooth circular bowls, straight-sided stems, and consistently even stroke thickness. Curves are round and well controlled, with open apertures in letters like C, S, and e, and a straightforward, unembellished construction overall. Uppercase proportions feel balanced and slightly wide in round letters, while diagonals (V, W, X, Y) are sharp and stable. The lowercase uses a double-storey a, single-storey g, and a simple, readable i/j with round dots, keeping the texture even in text.
This font suits interface copy, product and corporate branding, and editorial layouts where a clean, modern sans is needed. Its even rhythm and open shapes make it comfortable for longer paragraphs, while the geometric construction also holds up well in headings, signage, and presentation graphics.
The overall tone is modern and neutral, with a calm, dependable voice rather than a stylized or expressive one. Its geometric roundness reads approachable and contemporary, while the restrained detailing keeps it professional and matter-of-fact.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and consistency. Its geometry and restrained details aim for broad applicability across digital and print contexts without calling attention to itself.
Numerals are simple and highly legible, with rounded forms for 0/6/8/9 and clear diagonals in 4 and 7. The Q shows a distinct tail, aiding differentiation from O, and counters remain generous for clarity at display and text sizes.