Sans Superellipse Ehmow 7 is a regular weight, narrow, low contrast, italic, normal x-height font.
Keywords: headlines, branding, posters, ui labels, packaging, streamlined, retro, technical, efficient, sporty, space saving, forward motion, clean utility, modern retro, condensed, rounded, monoline, slanted, tall.
A condensed, right-slanted sans with rounded-rectangle geometry and largely monoline strokes. Curves are soft and continuous, with squared-off terminals that are subtly radiused, giving bowls and counters a superelliptical feel. Proportions run tall and compact, with tight apertures and clean joins that keep the texture even in longer text. Numerals and capitals maintain the same narrow, upright structure, while the slant adds forward motion without introducing calligraphic contrast.
This face works well for headlines and display lines where a compact footprint is useful, such as posters, branding lockups, packaging, and signage. In product and UI contexts, it suits labels, navigation, and short bursts of text where a clean, energetic slant adds emphasis without resorting to heavy weight.
The overall tone feels fast and streamlined, balancing a modern utilitarian voice with a mild retro flavor. Its narrow, rounded construction reads as efficient and engineered, with an energetic, in-motion character suited to contemporary interfaces and dynamic branding.
The design appears intended to deliver a space-saving, forward-leaning sans that stays smooth and consistent through rounded-rectilinear forms. It aims for a crisp, contemporary texture with a hint of retro-tech personality, making it adaptable to both editorial display and functional graphic applications.
The italic angle is consistent across uppercase, lowercase, and figures, producing a coherent rhythm in paragraphs. Rounded corners and uniform stroke weight help preserve clarity at smaller sizes, while the condensed set can appear more assertive when spaced tightly.