Sans Superellipse Ugbap 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Branding SF' by Latinotype; 'Neo Sans', 'Neo Sans Cyrillic', and 'Neo Sans Paneuropean' by Monotype; 'Metronic Pro' by Mostardesign; and 'Mic 32 New' and 'Mic 32 New Rounded' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, friendly, bold, modern, impact, motion, approachability, modern branding, display strength, rounded, slanted, compact, soft corners, chunky.
A heavy, slanted sans with rounded-rectangle construction and softened corners throughout. Strokes are thick and largely monolinear, with broad curves that feel carved out of a solid block rather than drawn with a pen. Counters are compact and openings are somewhat narrow, giving letters a dense, punchy texture in text. Terminals tend to be smoothly clipped or rounded, and the overall rhythm favors sturdy, forward-leaning shapes with minimal detail and high visual uniformity.
Best suited to headlines, poster typography, logos, and brand systems that need a modern, energetic tone. It works well for sports or lifestyle messaging, packaging, and promotional graphics where bold, rounded forms can carry at-a-glance recognition. Use with generous tracking and leading when setting longer lines to preserve clarity.
The font reads as upbeat and high-impact, combining a friendly roundness with an assertive, forward-leaning stance. Its soft-corner geometry keeps it approachable, while the dense weight and tight apertures add urgency and momentum, suggesting action and contemporary branding.
The design appears intended to deliver a contemporary, high-impact italic voice built from rounded, superelliptical forms—prioritizing immediacy and personality over delicate detail. Its consistent weight and softened geometry suggest a focus on friendly strength and confident motion for display-driven communication.
In running text the compact counters and bold mass create strong color and clear emphasis, making the design more suited to short bursts than long passages. Numerals follow the same rounded, blocky logic and hold up well at display sizes where the squarish curvature is most apparent.