Sans Normal Yimob 7 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Brother 1816' by TipoType and 'Entendre Rough' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, stickers, playful, rugged, friendly, handmade, retro, display impact, handmade feel, casual tone, retro flavor, brushy, blunt, rounded, chunky, informal.
A heavy, forward-slanted sans with chunky, rounded forms and a noticeably hand-rendered edge. Strokes are broad and mostly monoline in feel, with subtle waviness and slight irregularities that create a printed/brush-like texture rather than a mechanically perfect outline. Terminals tend to be blunt and softly rounded, counters are compact but open enough to hold up at display sizes, and overall spacing feels lively with small width and shape variations from letter to letter.
Best suited for short, bold applications such as headlines, posters, labels, and brand marks where a lively, handcrafted feel is desired. It can work well on packaging and promotional graphics that benefit from a friendly, high-impact voice, and it’s most effective when given ample size and breathing room.
The font conveys an upbeat, informal tone with a slightly rough, DIY energy. Its bold, rounded shapes read as friendly and approachable, while the textured edges add a casual, vintage-leaning character that feels more tactile than polished.
The design appears intended to deliver maximum impact with a casual, hand-made personality—combining bold, rounded sans forms with an intentionally imperfect outline to evoke brush/print texture. The consistent slant and compact counters suggest it’s optimized for expressive display typography rather than extended reading.
Round characters (like O/0) appear generously full and dark, producing strong headline impact. The italic slant is consistent across uppercase, lowercase, and numerals, reinforcing a sense of motion. The overall color is dense and attention-grabbing, with the organic contour giving it a distinctive, handcrafted rhythm.