Sans Normal Igmep 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Menco' by Kvant, 'Corporative Sans Rounded' by Latinotype, 'Hamburg Serial' and 'Mercedes Serial' by SoftMaker, 'Frygia' by Stawix, and 'TS Hamburg' by TypeShop Collection (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, apps, friendly, playful, casual, modern, soft, approachability, soft modernity, lively emphasis, brand warmth, easy readability, rounded, monoline, geometric, bouncy, upright-leaning.
A rounded, monoline sans with softened terminals and generously curved joins. Strokes maintain an even thickness throughout, with wide bowls and open apertures that keep counters clear at display sizes. The italic construction is evident in the consistent forward slant and slightly lively rhythm, while proportions vary naturally across letters, giving the set an organic, non-mechanical feel. Numerals follow the same smooth, pillowy geometry, with simple, highly legible forms and rounded ends.
Well-suited to brand identities, packaging, and marketing materials that benefit from an approachable, rounded personality. It reads best in headlines, UI labels, and short-to-medium copy where its lively slant and soft forms can add character without sacrificing legibility.
The overall tone is approachable and upbeat, combining a contemporary, clean silhouette with a mild hand-drawn warmth. Its rounded shapes and steady slant create an energetic, friendly voice that feels informal without becoming messy.
The design appears intended to deliver a contemporary sans voice with extra warmth, using rounded geometry and an italic stance to feel friendly, energetic, and accessible in modern visual systems.
Curves dominate the design language, and corners are systematically softened, producing a cohesive “soft-tech” texture. The typeface maintains clarity in mixed-case text, with a consistent baseline feel and comfortable spacing that supports short paragraphs and headlines.