Sans Normal Opmat 12 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, utilitarian, impact, clarity, approachability, modernity, simplicity, rounded, geometric, compact, sturdy, clean.
A heavy, rounded sans with compact proportions and broadly even stroke weight. Curves are smooth and generous, with circular bowls and softened corners that keep the shapes friendly despite the dense color. Counters are relatively tight in letters like a, e, and s, while the overall rhythm remains steady and uncluttered. Uppercase forms feel robust and blocky, and the lowercase uses simple, conventional constructions (single-storey a and g) that read cleanly at larger sizes.
Best suited to headlines, branding, and display applications where strong impact is desired—such as posters, packaging, UI hero text, and signage. It can work for short UI labels or callouts, but the heavy stroke and tight counters make it less ideal for extended body text at small sizes.
The tone is bold and approachable, projecting clarity and confidence without feeling harsh. Its rounded geometry gives it a contemporary, upbeat voice suited to energetic headlines and straightforward messaging.
The design appears intended to deliver maximum presence with a clean, geometric construction and softened terminals, balancing strong impact with an approachable, contemporary feel.
The numerals match the same stout, rounded construction and appear designed for strong visual presence rather than delicate detail. In longer lines, the weight creates a dense texture, so ample tracking and line spacing can help maintain readability.